From a Creative Hobby to Clayfabic
Clayfabic was founded by Amruta Naphade in 2026, but the story began much earlier.
In 2022, Amruta started exploring art and crafts through YouTube videos and plenty of experimentation. What began as a simple hobby slowly turned into a passion for creating with clay.
From handmade earrings and jewellery to miniature creations, keychains, charms, and other clay-based pieces, she kept experimenting, learning, and trying new ideas.
As friends, family, and others began appreciating her creations, they encouraged her to take the hobby further and turn her creativity into something bigger.
That encouragement became the push behind Clayfabic.
Today, Clayfabic is a growing handmade brand built around creativity, individuality, and the joy of making things by hand.
The business may have started in 2026, but the passion behind it has been growing since 2022.
Every piece has a little bit of creativity in it. And this is just the beginning.